Ordinance 2021-1734 transposing the so-called "Omnibus" directive on the better application and modernization of EU consumer protection rules, which aims to regulate certain practices in online commerce, came into force on May 28, 2022.
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Under French law, influencers must indicate in their publications on social networks (by a logo or an oral or written mention for example) when it is a paid partnership. The lack of this mention constitutes an unfair commercial practice, sanctioned by heavy fines.
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